CLIENT

Chase Freedom via Think True

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PROJECT SUMMARY

Chase Freedom set out to create the most beloved NBA All-Star experience for customers, basketball fans, and the Bay Area community. Cashback Courts was the brand’s first fully owned experiential campaign, designed to celebrate basketball culture and strengthen its Sports & Entertainment presence. The goal was to engage fans and cardholders through exclusive, culture-driven moments and surprises that amplified awareness and deepened brand connection.

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The multi-platform campaign included a pre-event rollout with social media, guerrilla and mobile marketing, pop-up food trucks, and OOH placements, all culminating in a two-day basketball festival that stood out among All-Star Weekend activations. As Senior Art Director, I led the visual direction and oversaw all design elements—from concept to execution—ensuring a cohesive and impactful brand experience across every touchpoint.

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YEAR

2025

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TAGS

Event Marketing, Interactive Marketing, Experiential Marketing, Event, Basketball, NBA All-star Weekend, Digital Court, Out-of-home, Visual ID