CLIENT

Passion Project

​

PROJECT SUMMARY

As part of a passion project for a friend of mine, I was tasked with coming up with the branding for a lifestyle apparel brand called Child Free AF. 

​

The company mission was to be a cutting edge brand that creates fun and irreverent items geared toward the independent, confident and unapologetically childless women of the world.

 

The goal of the design was to represent this happy, independent and confident persona, while also subtly highlighting the positive effects of childlessness; extra wealth, freedom to travel, and the positive environmental impact.

​

YEAR

2022

​

TAGS

Logo Design, Branding, Brand Identity