CLIENT

Columbus Dog Connection

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PROJECT SUMMARY

Columbus Dog Connection, a local animal rescue nonprofit dedicated to rescuing, rehoming, and providing affordable vet care for dogs and cats, was long overdue for a brand refresh. Their original logo, created in the 1990s, no longer reflected the organization’s growth or the full scope of their mission. As a long-time volunteer and foster, this project was especially meaningful to me.

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The team wanted a new logo that visually represented both dog and cat care while maintaining their recognizable color palette for brand continuity. They also needed a flexible, scalable design that could adapt across digital, print, and merchandise applications. My goal with the rebrand was to create a warm, community-driven identity that honors their values of compassion, connection, and outreach—helping the organization look as strong and heartfelt as the work they do every day.

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YEAR

2024

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TAGS

Branding, Logo, Brand Identity, Visual ID, Logo, Logo Design, Animal Rescue, Rebrand, Redesign