Nike: NYC Marathon Run Clubs
Nike via OBE Experiential
For the 2021 NYC Marathon, Nike hosted a few events for the local New York City Run Clubs, including a Shakeout Run and a Cheer Zone along the marathon route.
With the help of the OBE team, I designed all of the assets for the space, which included directional and wayfinding signage, swag for each of the run clubs, and branded premiums for the Cheer Zone.
Event Marketing, Event, Interactive Marketing, Run Clubs, Shakeout Run, Cheer Zone