Nike: Well Collective Tour
Nike via OBE Experiential
To promote their Well Collective campaign, Nike hosted a traveling event for a few local run clubs. The multi-city tour created a space for attendees to interact with the Nike brand, including a shoe trial, yoga classes, an aura photo station, Therabody partnership station, and a short 5k run.
With the help of the OBE team, and guided by the VC from Nike's team, I concepted and designed all of the assets for the space, which included the tour logo lockup, directional and inspirational signage, tent graphics, custom-fabricated walls, and branded promotional items for the attendees.
Event Marketing, Event, Interactive Marketing, Run Clubs, Nike Well Collective, Tour