CLIENT

LG via Brand Connections

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PROJECT SUMMARY

To promote the release of their new Optimus G mobile device, and showcase their array of products, LG launched a nationwide brand tour. Each ski resort location hosted a pop-up Swiss chalet packed with LG products and test phones. My team and I helped concept, curate, design, and execute the program from start to finish.

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YEAR

2013

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TAGS

Event Marketing, Experiential Marketing, Interactive Marketing, Product Launch, Product Promotion, Mobile Tour, Out Of Home, Technology, Tech