Mrs. Meyer's Clean Day via OBE Experiential
To promote their "Rooted In Goodness" campaign, Mrs. Meyer's Clean Day launched a nationwide brand tour. Each location hosted a pledge wall where Mrs. Meyer's Clean Day would plant a tree per every thumb print collected. There was also a station to try product, a bicycle & photo booth, a mobile truck, and free samples.
Event Marketing, Retail, Interactive Marketing, Soap, Cleaners, Mobile Tour, Household Products