CLIENT

Nike via OBE Experiential

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PROJECT SUMMARY

The Nike After Dark Tour celebrated women runners and their communities through a global series of 10Ks and half marathons around the globe. For the U.S. debut in Los Angeles, Nike partnered with OBE to bring the vision to life—transforming 13.1 miles of city streets into an electrifying course featuring live DJs, hype crews, and thousands of cheering fans.

 

As a freelance Print Production Artist, I collaborated with the OBE Experiential team to bring print elements across the finish line (pun intended)—finalizing and producing all signage, course graphics, and branded materials to ensure flawless execution and alignment with Nike’s bold, energetic vision.

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YEAR

2025

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TAGS

Event Marketing, Race and Competition, Sports Marketing, Print Production, Large Format