CLIENT

Nike via OBE Experiential

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PROJECT SUMMARY

To promote Nike's exclusive partnership with Megan Thee Stallion and her Hottie State of Mind campaign, Nike hosted a pop-up fitness event on UCLA's campus.

Participants were guided through a special fitness experience that included product seeding, personalized swag, delicious food & beverage, a photo op, a couple of fun fitness activities and various other surprise-and-delight moments. 

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Working with the OBE and Nike teams, we were able to  build positive brand sentiment and curate a memorable brand experience. 

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YEAR

2024

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TAGS

Event Marketing, Interactive Marketing, Event, Product Trialing, UCLA