CLIENT

Nike via OBE Experiential

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PROJECT SUMMARY

To promote their Well Collective campaign, Nike hosted a traveling event for a few local run clubs. The multi-city tour created a space for attendees to interact with the Nike brand, including a shoe trial, yoga classes, an aura photo station, Therabody partnership station, and a short 5k run. 

 

With the help of the OBE team, and guided by the VC from Nike's team, I concepted and designed all of the assets for the space, which included the tour logo lockup, directional and inspirational signage, tent graphics, custom-fabricated walls, and branded promotional items for the attendees.

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YEAR

2023

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TAGS

Event Marketing, Event, Interactive Marketing, Run Clubs, Nike Well Collective, Tour