Yasso via OBE Experiential
To promote their frozen greek yogurt bars and drive trial, Yasso launched a nation-wide mobile food truck tour. We designed a custom-wrapped Airstream trailer with freezer and serving station, as well as photo-opp stations with opportunities to win custom Yasso swag.
Due to the COVID pandemic, this project was put on hold and did not reach production.
Event Marketing, Retail, Interactive Marketing, Frozen Greek Yogurt, Tour, Food Truck, Food & Beverage, Photo Opp, Instagram, Airstream